Our Mission

Creating meaningful, flexible and dignified work for women, while bringing care, dignity and human connection to seniors.

Through supportive employment and compassionate mobile hairdressing services, we empower women to rebuild confidence and independence, and help older people feel valued, connected and cared for.


Our Social Impact FY24–25

At MASI Hairdressing Services, social impact is embedded in everything we do. Our model creates positive change for women facing employment barriers and seniors in aged-care settings.

Meaningful Employment for Women

We create dignified, flexible employment pathways for women who face barriers to traditional work, particularly:

  • Women aged 50+
  • Women with caring responsibilities
  • Women from migrant and culturally diverse backgrounds
  • Women rebuilding confidence after workforce absence or hardship

Our approach is person-centred and strengths-based, offering flexible local shifts, paid training, mentoring and ongoing support.

50

Stylists employed
74% aged 50+

66,000+

Paid hours delivered

$3M+

Wages paid

30+

Care locations supported

Dignity, Care & Connection for Seniors

Through our mobile hairdressing service, we bring salon-quality care directly into aged-care and palliative-care facilities.

  • Reducing isolation and loneliness
  • Enhancing confidence, comfort and emotional wellbeing
  • Creating meaningful moments of conversation and trust
  • Providing consistent care through familiar, trusted stylists

To date, we have supported 5,600+ seniors across 30+ aged-care homes.

Impact on Both Sides of the Chair

Every service we deliver creates dual impact — empowering women while enhancing the wellbeing of seniors.

Everyone deserves to feel valued — whether returning to work or receiving care.